Creativity without strategy is called “art”.
Creativity with strategy is called “Advertising”. 

What we’re here for is identifying your audience and then communicating the right message in the right way to reach out to them – turning audience into customers is what we do.

MARKET RESEARCH & ANALYSIS

New accounts start off with a situation analysis of your business and market profile. We do this through internal research, surveying, mystery shopping or other field research. Only then can we start to work to reach out with an offering that will generate interest with your target audience. As an external agency, we come onboard with a fresh approach internal staff cannot have. We also bring along years of professional experience in a multitude of different markets. This is an ongoing process that constantly hones our skills and fine tunes our message and methods of communication.

Once we know where we are and where we need to get to, we can start planning how to get there. We employ all the traditional media and develop new opportunities and channels when required. Our network of contacts reaches far and wide to enable us to effectively get things done quickly and with little or no hassle for you.

TOOLS OF OUR TRADE

ADVERTISING | GRAPHIC DESIGN | MEDIA PRODUCTIONS | PR | DIRECT | E-MARKETING

Advertising - Nothing beats the power of persuasion of a well thought out advertising campaign. This is our “bread and butter”. We thrive on convincing your audience to become your customers every day. Then we take the concept and execute it into a fully blown campaign that delivers measurable results.
We create concepts for cross media campaigns and integrated marketing endevaours.

Design – Creative design communicates messages with colour, typography and appropriate placing of visual elements to deliver an effective message across to the audience. Our design team is multi-level, multi-disciplinary and multi-tasks to deliver great work on time, every time. We handle product and model photography and have a vast library of images to turn to, to find the right picture to say those thousand words.
We design and produce print advertising, design of collateral material and corporate publications, package and product design, design and production of posters and signage, etc.

Productions - We produce creatives for audiovisual media – radio, television and multimedia. We source voices and sound effects, produce jingles and music beds. Our extensive talent pool includes production designers, professional and amateur models, make-up artists, wardrobe consultants and stylists. We take a project from concept to completion while you sit back and admire the magic.
Productions of radio and TV commercials, PSAs, music videos and virals, CD / DVD presentations including scripting, filming, editing, post production in any language.

PR - We supply ongoing public relations and media management on contract or one-off basis. We have the required set-up and contacts to deliver reliable services on this regard. Excellent contacts with a network of the right media people, professional copywriters and supporting staff form the basis of this service. We also provide professional on-site or studio photography services and newswire services as well as language translation services.

Direct - Instore sampling, trade fair participation, sourcing partner companies for cross-promotions and applying for any permits required (Such as DPL permits for lotteries). We organise and manage events, launches, opening and exhibitions from start to finish. From invites to cleaning up afterwards.
Press conferences, launches and openings, trade show stands

Electronic Marketing – Logix has vast experience in online marketing and website development offering bespoke solutions to deliver fully interactive Flash and xHTML, database driven dynamic websites providing industry standard CMS (content management system allowing the client to update their websites themselves). We offer our own hosting solutions, email setups, e-newsletters, Computer Generated Imagery (CGI), animations, video processing and digital presentations.