ROCS Group

The Brief: Re-brand and group all companies under one brand.

Assignment: As part of the brief, the team was asked to design a strong simple brand identity to be used by different business types.

Strategy: The brand designed was carried out throughout. The typeface and colours used were simple yet strong. A complete CI manual was designed including interior design of offices, uniforms, design of collateral material, adverts, website, TV and merchandise.

The re-branding campaign was followed by a series of product type offers on all national media to reinforce the brand. With such a strong brand identity the Group is now able to achieve cross department sales, maximising recourses. The advertising campaign included TV, Radio, Street pole advertising, Bus shelters, Newspapers, Magazines, Cinema, PR, events, point of sale and merchandise.