Johns Group

The Brief: Relaunch a stronger brand identity marking the companies 50 year anniversary.

Assignment: Marking an important mark in the companies history, the team has planned to launch an intensive national campaign 50 years of success. Strategy – In order to highlight all the companies departments success, the team designed a series of TV and press using a new company logo. The logo colours used are the same colours used over the years, however a more modern font was incorporated. The new identity will be used and felt across the board. Uniforms, offi ces, websites, adverts, jingles, point of sale, collateral will be reproduced.